Similarity: We trust people who are like us or who are similar to people we like.
Simplicity: Simple means easy to understand and agree.
Social Compliance: The pressure to conform.
Social Proof: When uncertain we take cues other people.
Specificity: People fill in the gaps in vague statements.
Substitution: Put them into the story.
Surprise: When what happens is not what I expect, I must rethink my understanding.
Tension: I will act to reduce the tension gaps I feel.
Threat: If my deep needs are threatened, I will act to protect them.
Trust: If I trust you, I will accept your truth and expose my vulnerabilities.
Uncertainty: When I am not sure, I will seek to become more certain.
Understanding: If I understand you, then I can interact more accurately with you.
Unthinking: Go by the subconscious route.
https://changingminds.org/principles/principles.htm
Updated Jan 05, 2024 7:02:28pm
Solon Papageorgiou shared a link.
https://changingminds.org/principles/principles.htm
Persuasion principles
Much of persuasion and other forms of changing minds is based on a relatively small number of principles. If you can understand the principles, then you can invent your own techniques. It thus makes sense to spend time to understand these principles (persuaded yet?).
Alignment: When everything lines up, there are no contradictions to cause disagreement.