Solon Papageorgiou shared a link.

https://changingminds.org/principles/principles.htm

Persuasion principles

PART 2

Investment: If I have invested in something, I do not want to waste that investment.

Involvement: Action leads to commitment.

Logic: What makes sense must be true.

Objectivity: Standing back decreases emotion and increases logic.

Obligation: Creating a duty that must be discharged.

Ownership: I am committed to that which I own.

Passion: Enthusiasm is catching.

Peer Pressure: We do what we think others want us to do.

Perception: Perception is reality. So manage it.

Persistence: In all things, persistence pays.

Pleading: Asking with attitude.

Positivity: Use positive methods.

Priming: Prior informational influence.

Pull: Create attraction that pulls people in.

Push: I give you no option but to obey.

Repetition: If something happens often enough, I will eventually be persuaded.

Scarcity: I want now what I may not be able to get in the future.