Solon Papageorgiou shared a link.
https://changingminds.org/principles/principles.htm
Persuasion principles
PART 2
Investment: If I have invested in something, I do not want to waste that investment.
Involvement: Action leads to commitment.
Logic: What makes sense must be true.
Objectivity: Standing back decreases emotion and increases logic.
Obligation: Creating a duty that must be discharged.
Ownership: I am committed to that which I own.
Passion: Enthusiasm is catching.
Peer Pressure: We do what we think others want us to do.
Perception: Perception is reality. So manage it.
Persistence: In all things, persistence pays.
Pleading: Asking with attitude.
Positivity: Use positive methods.
Priming: Prior informational influence.
Pull: Create attraction that pulls people in.
Push: I give you no option but to obey.
Repetition: If something happens often enough, I will eventually be persuaded.
Scarcity: I want now what I may not be able to get in the future.