From the book 'Excellent Advice for Living.'
Solon Papageorgiou shared a link.
https://music.youtube.com/watch?v=P2zOb0HGdxg&si=8oFLp67HWRZT6mQM
Updated Jan 06, 2024 8:54:05am
How to sell an idea
Part 2
The first two questions are: What is it and how does it work? These are the most fundamental questions to answer about your topic. By answering them, you’re going to enable your audience to conceptualize the thing you’re pitching. That’s a prerequisite to getting them on board with it. After all, they’re not going to sign up for something if they don’t understand what they’re being asked to sign up for. For instance, if you’re asking them to invest in your new invention, they might need to understand what it does, what the point of it is, what the market for it looks like, how it operates, how you’re going to manufacture it and so forth.
Now, in answering the questions of what it is and how it works, you’re going to be making some bold claims about the thing you’re pitching. Naturally, your audience will want you to back them up. That’s where the third question comes in: Are you sure? To answer this question, you’re simply going to provide some facts and figures that will reinforce the claims you’ve previously made. For example, if you claimed the market for your invention was a certain size, you might provide some data to support that assertion.
At this point, your audience should understand how and why the thing you’re pitching represents a good opportunity for them. There’s just one question left to answer: Can you do it? For example, based on your answers to the previous questions, your invention might sound like a great idea, but do you have the ability to bring it to market? By answering this question, you’re going to reassure your audience that you can deliver on the thing you’re proposing.