Evidence: I cannot deny what I see with my own eyes.
Exchange: if I do something for you, then you are obliged to do something for me.
Experience: I cannot deny what I experience for myself.
Fragmentation: Break up the problem into agreeable parts.
Framing: Meaning depends on context. So control the context.
Harmony: Go with the flow to build trust and create subtle shifts.
Hurt and Rescue: Make them uncomfortable then throw them a rope.
Interest: If I am interested then I will pay attention.
Interruption: Break the flow.
Investment: If I have invested in something, I do not want to waste that investment.
Involvement: Action leads to commitment.
Logic: What makes sense must be true.
Objectivity: Standing back decreases emotion and increases logic.
Obligation: Creating a duty that must be discharged.
Ownership: I am committed to that which I own.
Passion: Enthusiasm is catching.
Peer Pressure: We do what we think others want us to do.
Perception: Perception is reality. So manage it.
Persistence: In all things, persistence pays.
Pleading: Asking with attitude.
Positivity: Use positive methods.